With the coming of the heating season in 2017, air purifier practitioners are increasingly feeling the downturn in the air purifier market. In the winter of 2016, the fog and haze occurred frequently, and the air purifier was in short supply. In the winter of 2017, the fog and haze were less, and the air cleaner Market seemed unpopular. According to the PRC data, last 2017 around, the air purifier market retail sales year-on-year decline, the largest decline was close to 80%. The cliff style decline will undoubtedly make practitioners anxious and worried.
The air purifier industry really only rely on? The answer is obviously negative. Fog and haze is only one of the causes of indoor air pollution. Benzene, formaldehyde, microbes, bacteria, viruses and so on in the air will threaten the health of the body. Haze is just a more direct incentive for consumers to buy. With the improvement of people’s demand for quality life and attention to health needs, high quality air is bound to become the basic consumption demand.
China has become the second largest economy in the world, and the number of middle class groups has gradually increased. At present, China’s middle income is close to 300 million, and it is expected to double in the next 10 years. According to the plan, “13th Five-Year”, Chinese will build a well-off society, the per capita income will also be at the stage of high income to the level of medium income level in the world. In 2020, China’s per capita GDP will exceed 13 thousand dollars. The Engel coefficient of urban residents is expected to drop to around 30%. The per capita disposable income of urban and rural residents is doubled than that of 2010. The urbanization rate will reach 60%, and the consumption of Chinese residents will exceed 45 trillion yuan. With the increase of income, the consumption structure of urban and rural residents will go to a higher level. The requirements for clean air, water and other resources and environment will be higher and higher.
Although the air cleaner market has shown signs of decline in late 2017, air purifier products are still growing at a high speed throughout the year. Xinyikang data show that in 2017 1~11, the air purifier market retail volume and retail sales year-on-year growth of 11% and 20.5% respectively. The downturn in the market at the end of 2017 will not change the public’s demand for clean air.
The decline in air purifier market at the end of 2017 was more than in the same period in 2016. In 2016 11~12, it was the haze in the northern part of China, which caused consumers to panic buying the air purifier products, and the market sales continued to surge. Data show that in November 2017, the proportion of air excellent days in Beijing was 80%, and there was severe pollution for 1 days. In November 2016, the proportion of excellent days in Beijing was 43.3%. Severe pollution occurred for 6 days and seriously polluted for 1 days. Compared with the November data, the PM2.5 concentration decreased by 54% over the same period. The stage of air improvement can not be a factor that hinders the development of the air purifier.
It is worth mentioning that the market rate of China’s air purifier is still low, and there is a big gap compared with the developed countries. It is understood that the market rate of air purifier in the United States has reached 20% to 30%. For the empty net market, China’s air purifier market is still in its infancy, and the space for future growth is huge. Data forecast, in 2018, the air purifier market size will increase by about 20% year on year.
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