With the increase of China consumer entertainment spending, the theme park topic was detonated by the opening of Shanghai Disney Resort. By the end of 2017, many institutions have predicted that the Chinese theme park market will continue to rise, and will be the largest market in the world in the future or more than the United States.
It happens that there is a similar case. The people’s Government of Yunyang County of Chongqing recently announced the plan for planning the construction of Chongqing Yunyang dinosaur geological park for the whole world, and planning and constructing Jurassic dinosaur theme park. Previously, Sichuan, Zigong, Tianjin, Jinghai and other places to set up a dinosaur theme park news.
“Dinosaur theme parks all over the world have been launched frequently, to some extent, or for the current theme parks in the increasingly fierce competition situation, constantly subdividing the field of exploration, but also the industry demand of tourism market demand under the trend of differentiation. Tuniu.com official said that in order to meet the needs of users’ travel, in recent years, the theme park products of the way cattle have been fully rolled out. Meanwhile, the list of “characteristic theme parks consumption popularity” has been released, giving users guidance to travel.
Theme park construction again upsurge “characteristic theme park consumption popularity list”
In the upsurge of the theme park construction, it is a common way to combine the resources with the theme, and the diversified theme plays gradually into the public view. According to the local park, Tuniu customers booking and comment data, Tuniu recently released “theme park” features consumer popularity list, from the “best overall theme park” and “the best marine theme park” and “the best animal theme park”, “best water theme park”, “best potential theme park” and other dimensions and on the domestic theme park of the ranking analysis.
In the “best overall theme park” popularity list, Guangzhou Shanghai Disney resort, Chimelong, Shanghai Happy Valley became popular theme park TOP3; HongKong Ocean Park, Zhuhai Changlong Ocean Park, Wuhan polar ocean world to occupy the best marine theme park “popularity list top three; the Guangzhou Changlong wildlife zoo, zoo, Beijing Shanghai zoo is the best animal theme park” popularity of the top three; “best water theme park” popular list of winners whispering Guangzhou long water park, Beijing happy water cube water park, Anhui Wuhu Fangte water park.
Among them, the water park travel peak is generally concentrated in the summer vacation, the family and student groups, traffic affected by seasonal factors, marine theme park and animal theme park is less affected by season, comprehensive theme park is a perennial people such as weaving. The Shanghai Disney resort as an example, it is sitting on the East region’s largest market hinterland, international level of production, tens of billions of investment grade is allowed after the park opened park has attracted a total of tens of millions of traffic, in China economic consumption from tradition to entertainment, culture, experience and other new economic consumption, Disney there also marks a new development stage of arrival.
In addition, in the upcoming opening of the theme park, Nanjing Wanda Mao theme park, Qingdao Wanda Park, Shanghai Haichang Ocean Park users expect the highest index, on the list of “best potential theme park” the popularity of the top three list. Among them, as the all-weather oriental culture theme park, Nanjing Wanda Mao theme park look into the characteristics of Nanjing cultural elements, and its interior is the ancient capital of the Six Dynasties as the background landscape, more than 10 large recreation equipment science and technology and culture combine to create a new experience in the fun, bring more joy at the same time, will be more vivid and reduction the traditional oriental culture prosperity spectacular.
Tuniu.com official said, “when the three parks are open, the official website of the way cattle will synchronize online corresponding products, and satisfy users’ travel needs for the first time”.
After 90 after the theme park, the demand of the main group of the main groups of the tourist market is distinct and obvious
From the current development trend of tourism market, due to the upgrading of consumption, users’ demand for deep tourism and classified tourism is increasing gradually. The fragmented tourism market and the diversification of line products are the general trend. For theme parks, it is the only way to meet the needs of users to dig deep into the potential of distinctive areas and actively adapt to the trend of differentiated and personalized tourism demand.
At present, the theme park has been transformed from the earliest sightseeing type to the instrument amusement type, and is changing to the product model with IP content experience consumption.
This change has a great relationship with the changes in the structure of the consumer population in the theme park. At present, 90 has gradually become the main consumer market groups, they are no longer concerned about the general public preferences, but their interest in the community level locking the society, this trend further accelerated the demand of tourism market segmentation, but also promote the differentiation of various types of theme park location.
“Since the birth of Disney Park in 1955, the theme park has been published for 62 years. Although China theme park started late, its development momentum is strong, and it is approaching the US in number and number. However, behind the high-speed development of the theme park, there are also problems of good and bad. How to choose the one suitable for their own travel in a large number of theme parks has brought a great deal of trouble to the users. “Characteristic theme park consumption popularity list” is intended to solve the current situation and provide guidance for future users’ travel. At the same time, the way cattle will provide users with more rich theme park products.
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