As China stone industry is becoming more and more mature, more and more models are developed. At present, more and more enterprises try new models in order to open up new markets and seize the opportunity.
1, stone sales network: the network shopping has become common practice in the new concept of consumption, huge market competition, open up the battlefield, will have a broader space for development. At present, in the “Internet plus” under the background of the network as an important tool, more and more enterprises favored stone.
2, stone Supermarket: super big supermarket terminal system will be most effective against the landlord rent on the market, the warehouse, the break point, rebate type of puerile business strategy, giving consumers dominate their consumption patterns and consumer rights feelings. At present 59 yuan stone supermarket is this model reflected, to cheap way into the market.
3, single product structure Hall: subdividing product line, building a single product structure, making the purchase and purchase more pertinent. Such as stone indoor decoration ceramic tiles, marble bathroom products, landscape stone and so on. This is also the stone industry from product diversification into the product structure subdivision, diversification of the period of operation.
4, brand building: enterprises and dealers jointly build, in the future commercial real estate mainly with stone headquarters. The famous brand of domestic stone, the establishment of a large number of flagship points, exhibition hall, experience center, to create a never ending exhibition of stone products. Global stone, such as brand building in Conley has been at the forefront.
5, stone experience Museum: comprehensive stone experience Museum, risk fund import, help to master the pricing power, a comprehensive display of products, to improve the industry threshold. A stone and marble Museum, high stone museum experience more intuitive and effective to allow consumers to experience the stone.
6, brand segmentation: with the association led, with building materials home manufacturing plate brand subdivision to occupy the market, the formation of bright spots, manufacturing differences. Marriage alliance and Home Furnishing large building materials stores, overall planning, coordinate mechanism for its design and follow-up management system.
7, dealers set up their own brand: through their own services, set up their own brand.
The above is the main trend of the development model of the stone industry. As China stone industry is more and more mature, more and more models are developed!
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