Doing business in China needs to know how to use word-of mouth marketing.There are many tools for digital marketing in China, WOM is an important part of digital marketing strategy.As China digital marketing agency,AI Digital introduce 4 strategies for WOM.
1, public welfare marketing
The purpose of enterprises to engage in public welfare activities is not so obvious. It is considered a losing business for some people to give back to humans and undertake social responsibilities. However, public welfare is more like a long-term marketing activity. Through public welfare and other practical actions, it not only expresses the sense of social responsibility of enterprises, but also makes the social audiences get a good impression of the company. In fact, it is a disguised corporate image advertisement.
2,terminal promotion
In general, consumers also have a process for consumer cognition, the first step is through advertising to establish the necessary goods impression.When they see advertising, consumers have a preliminary understanding of the goods, but not much help for the sales turnover reached, or even if there is little, because the distance from the obstacle of space-time conversion. The audiences are generally at home and from home to the terminal sales generally have a certain distance, short for consumers will be the “impulse distance” erase or reduced, we often find that some consumers to buy with a target, the results to the scene but buy another brand goods, is this truth, which reflects the different businesses for the terminal control ability difference. The promotion role of sales terminals is to awaken the impulse of consumers’ purchase. With the help of POP, banners, poster, small gifts and personnel introduction, it will urge them to make decisions and finally buy them. Relative to high-altitude advertising, terminal promotion can be intimately contacted with consumers. Using terminal as a platform or tool to communicate with consumers, its process is more controllable and the effect is easier to evaluate.
Conclusion: the high altitude advertising potential, terminal advertising sales and air advertising have limited driving force to consumers. Only when combined with the promotion of terminal stores, can we play a greater role. If we want to effectively occupy the market, the key is to make more articles at the terminal.
3,price reduction
As the saying goes, people love cheap products. In a market of imbalance between supply and demand, due to the fact that a lot of homogeneous products which are full of products, businesses will naturally think of reducing sales when they are facing unsalable goods, which, though sacrifices a valuable profit, is also acceptable for winning capital reflux. This situation is a bit like the confrontation between big powers in the cold war. When political mediation or military cannot break the stalemate, the use of nuclear weapons is often placed on the table. The difference is that the price of products has not been killed so fast by atomic bombs, and usually can also see some of the current scenery, so it is often used as a marketing strategy.
In modern commercial war, price reduction is the most effective weapon, but it is also the most easily out of control marketing method. The risk of price, and the atomic bomb with different approaches but equally satisfactory results, once the outbreak of nuclear war, the enemy will be resorted to the atomic bomb weapon, nuclear war, war damage to both sides is devastating, the price is the same, when the price is as the only means of competition, the business will been trapped into a boundless the nightmare. Therefore, in general cases, nuclear weapons can never be solved through conventional campaigns, because both sides of the war know very well that once such weapons are put into operation,The final result is only hurting both sides..
The deterrent significance of the atomic bomb on the battlefield is far greater than its practical function.At the expense of product quality and service quality is the inevitable outcome.
4,media advertising
Modern warfare is a three-dimensional operation, to grasp the air superiority, take air operations, while the fighter will play a crucial role in controlling air supremacy. Because of the commanding heights of fighter planes, overlooking the whole battlefield, we can often carry out more precise strikes in battles, and more importantly, we can create greater momentum.
The advertising spread function in the marketing of Bank of China, more and more enterprises have gradually realized the leading has been very difficult to want to reflect on the product, but spread to create differentiated competitive advantage, a comprehensive reflection of market competitiveness of modern enterprises is a commodity force, sales force and image this force, three building is so dependent on the advertising information dissemination means. The past experience tells us that intensive high altitude advertising is beneficial to the establishment of brand image of goods. Generally, advertising is achieved through media such as television, newspapers, magazines, networks, or radio, because these media have a large number of audience groups.AI digital always use the online ADS such as:Baidu paid search,Wechat promotion,sina weibo advertising,soft news marketing,China PPC.
