In the past year, China air conditioning sales are booming, and many indicators have set a new high. However, by 2018, the air conditioning market will be adjusted.
Strong production and marketing last year
Analysis of the report pointed out that last year China household air conditioner retail retail sales to new heights, the scale of 193 billion 100 million yuan, an increase of 26.4%, retail scale of 56 million 140 thousand units, an increase of 23.1%, and if the engineering machine market size included in, last year on the wall air conditioner installed capacity of nearly 80 million units.
This means that both retail and installation or shipments, domestic air conditioning market hit a record high last year, domestic air-conditioning market is very popular in the past year Chinese.
The data of the securities analysis agency showed that the sales of white electricity three giant, Haier, GREE home air conditioners and commercial air conditioners were excellent. Among them, the sales volume of the United States and Haier exceeded the overall sales volume of the air conditioner in the whole year, and the growth rate of the export volume of GREE was more than that of the overall external sales.
GREE annual sales of 45 million 990 thousand units, an increase of 27.61%, of which domestic sales of 34 million 230 thousand units, an increase of 32.47%, export 11 million 760 thousand units, an increase of 15.29%; annual sales of 34 million 690 thousand Taiwan, an increase of 44.78%, of which domestic sales of 19 million 900 thousand units, an increase of 83.24%, export 14 million 790 thousand units, an increase of 12.9%; Haier annual sales of 11 million 470 thousand units, an increase of 49.57% among them, the domestic sales of 8 million 790 thousand, an increase of 54.54%, export 2 million 680 thousand units, an increase of 35.34%;
The rising trend of price remains for one year
The price of raw materials represented by copper, aluminum and steel has increased significantly over the past year, which has brought cost pressure to many household electrical appliance enterprises, as well as air conditioning products.
Last year, there was a wave of price rises in the household air conditioning market. It is not only a direct price increase, but the upgrading of the product structure has also promoted the rise of the average price.
Statistics show that the average retail price of household air conditioning has reached 3825 yuan, up 8.4% from the same period. From the hook to Guiji, from fixed speed to frequency, from level three to level of energy efficiency, air-conditioning products sales prices have appeared different rate of rise.
The future price may not increase
Reporter noted that, with the consumer demand to upgrade, intelligent air conditioning, high-end, differentiation, customized air conditioning leading enterprises is a trend which cannot be halted, and actively adjust the product structure, increase the proportion of high-end products, GREE, Midea, Haier three giants to push more high-end products, high pricing strategy.
Expert analysis, with the increase of high-end products, as well as the prices of raw materials continue to rise, the air conditioning unit price increases will remain, even trend.
For the sales trend of air conditioner in 2018, the head of the air conditioner of the United States expressed a cautious and optimistic attitude towards the Nanfang Daily reporter: “it is hard to say that we must consider the weather factors.”
The caution is not without reason, although the domestic air conditioner market for two consecutive years are showing a high year-on-year growth momentum, but according to statistics, to the end of December last year, inventory of air-conditioning market reached 43 million units. The air conditioning industry, which carries such huge inventory, is still full of changes in the longer period of this year or even later.
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