Client and Needs:
Sesame street English is an institution of Children Education.Established in 1969 in USA,Sesame street English is focused on English education of Children from 3-12 years old.This clients want to transfer the information that Sesame street English is an high quality English education institution,Sesame street Engligh will transfer correct value to children when teach English to Children.
Solutions
From digital media and target audiences analysis,We choose Baidu and 360 search engine as the advertising platform.
From analysis of behavior of users,we tested the keywords we choose.After optimization,we finally cofirmed the strategy of SEM marketing.
Through DSP advertising,we post ADS to target audiences.This help us the achieve the goal of re-target.
We design the landing page and advertising banner to increase brand awareness and get more leads.
Marketing results
Within 3 month,with the same advertising cost,we got 2 times inquiry than before.
Integrated marketing services
Soft news marketing, SEM, RTB, Reputation management, Brand zone marketing, Data monitoring and Optimization.
