Imported wine keeps growing at a high speed, but at present, the imported China wine market is highly fragmented. The leading companies in China are more likely to change the fragmentation pattern of imported wine. Although Wine industry boom upward inflection point is still uncertain, but We suggest that pay positive attention to leading companies, waiting for the arrival point layout.
The import volume of China wine market increased rapidly in the third quarter of the bulk of the bulk of the bulk of the bulk liquor.
In the first three quarters of 2017, The total amount of wine imports increased by 24.38% and the total value of imports increased by 19.20% over the same period. We expect that the proportion of imported wine that will account for the total wine consumption in China will continue to increase. 2017 of the third quarter Wine bulk imports rose 95.78%, import prices rose 6.97%, imports grew 109.43% compared to the third quarter of 2017; bottled Wine imports grew 16.43%, import prices rose 8.11%, imports rose 25.87%. The increase in import price of bulk wine was slightly lower than bottled wine, but the increase in import volume was greatly ahead. On the one hand, the bulk liquor base is small. In 2016, the import volume is less than 1/3 of the bottled liquor. On the other hand, the reason is that the three or four line cities and towns China wine market demand for imported bulk liquor and domestic filling low explosive products.
Imported China wine market highly fragmented domestic brands to import overseas resources model is more feasible
Although the imported China wine market has maintained high speed growth, the domestic imported China wine market presents a highly fragmented melee pattern. The channel of International brands to China wine market is numerous, we believe that domestic brands imported from overseas resources combined with the domestic leading mode has a strong channel network, which is closed to the domestic consumer marketing and brand overseas resources, compared to the more feasible.
Market to mature domestic wine to use the advantage of channel to graft overseas resources
Consumer trends Wine industry has the characteristics of younger age, rational, young consumers and middle-class consumer preferences for health, and more rational, concerned about the cost, and in recent years, more and more manufacturers agents pay attention to consumers’ Wine education, our country Wine industry is rapidly maturing. While the wine industry is moving towards maturity, the consumption of the three or four tier cities and towns has been increasing year by year. The import of wine has penetrated into the three or four line, which has made the imported wine of low price in the electricity business channel particularly popular. Based on the current status of the wine industry, if the leading industry in China continuously strengthens brand building on its own imported wine business and utilizes existing marketing network and channel advantages, it will be able to stand out in the competition with the help of the high speed developing of imported China wine market.
Related article: Analysis on the China coffee market 2017.
Abstract: In 1880s,Coffee entered China market by French. Now as coffee consumption in China increase rapidly. China coffee market are growing bigger and bigger. China coffee consumption will become a hot spot for coffee brands.
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